In a timely reflection on Mattel’s enduring cultural icon, Barbie, an exhibition marks the 65th anniversary of the world’s most famous doll. Despite launching amidst the wave of last summer’s Barbie-core craze, which coincided with Greta Gerwig’s cinematic success, this showcase has been three years in the making.
The exhibition promises a deep dive into “the design history of the brand,” offering visitors a nostalgic journey through six decades of Barbie’s evolution. From her iconic 1959 debut in a black and white swimsuit, conceptualized by Ruth Handler of Mattel, to the introduction of Ken in 1961 and the groundbreaking addition of Christie, Barbie’s first Black friend, in 1968—the exhibition captures pivotal moments in Barbie’s history.
Visitors are treated to a comprehensive display featuring over 180 dolls, including rare editions like the ‘talking Barbie’ from 1968 and the transformative ‘day-to-night’ Barbie of 1985. The evolution of Barbie’s design, from her anatomically improbable dimensions to diverse body sizes and ethnicities, is meticulously documented.
Beyond dolls, the exhibition delves into Barbie’s influence on fashion and culture, showcasing dresses by Yves Saint Laurent, Oscar de la Renta, and Rihanna’s Guo Pei gown famously worn at the Met Gala. Artistic interpretations by Andy Warhol and media coverage from Vogue to Time magazine underscore Barbie’s status as a cultural phenomenon.
However, critics argue that the exhibition, much like Gerwig’s film, sidesteps nuanced discussions about Barbie’s impact on beauty standards and feminist discourse. While celebrating Barbie’s versatility as an avatar for imagination, the exhibition glosses over controversies, such as the doll’s contribution to unrealistic beauty ideals.
Despite its focus on nostalgia and marketing prowess, some feel that a deeper exploration of Barbie’s feminist implications and societal influence remains unaddressed. The absence of critical documentaries like the 2018 film “Tiny Shoulders” reflects a missed opportunity to engage with Barbie’s complex legacy.
As visitors traverse through Barbie’s dream houses, fashion collaborations, and cultural milestones, the exhibition ultimately serves as a testament to Mattel’s enduring ability to captivate generations through a plastic icon that continues to evolve alongside societal norms.
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