In a groundbreaking collaboration, a Washington D.C.-based nonprofit organization has teamed up with Mattel to introduce the first-ever Black Barbie with Down syndrome. Launched on Tuesday as part of Mattel’s Fashionistas line, this new doll aims to champion diversity and inclusivity within the toy industry.
The significance of this milestone extends beyond the toy community, resonating deeply with families of children with special needs. Taylor Freeman, a pivotal figure in the doll’s creation, expressed her elation, describing the launch as a moment of happiness and excitement.
Taylor, along with her mother Ayoca Freeman, played a crucial role in shaping the doll’s design. They were part of a focus group that included five other Black families connected to the Down syndrome community, engaging virtually with Mattel over nearly a year.
Reflecting on the impact of the doll, Ayoca Freeman shared her heartfelt sentiments: “Taylor, as a little girl, played with Barbies. And I would’ve never dreamed in a million years that we would have a Barbie that has Down syndrome in our home… It’s an honor to be part of something so special, and it’s a blessing to have a doll that looks like my daughter, who does have a disability.”
The National Down Syndrome Society (NDSS) collaborated closely with Mattel to ensure that the doll authentically represents the physical features associated with Down syndrome. This includes distinctive characteristics such as a shorter frame, longer torso, and a single line on the palm. Barbie’s facial features are crafted with rounder contours and smaller ears, complemented by a dress adorned with hearts and three arrows, symbolizing the third 21st chromosome.
Kandi Pickard, President and CEO of NDSS, underscored the doll’s significance in fostering conversations about disability and diversity among children: “These are dolls that kids are connecting to and going home and playing with, and it opens up conversations about disability or about differences… Everybody deserves to be represented across all areas.”
The Barbie Fashionista series, now featuring over 175 variations, embraces inclusivity with dolls in wheelchairs, with hearing aids, and those who are blind. This diverse range aims to broaden children’s perspectives on beauty and fashion.
Priced at $10.99, the new Barbie with Down syndrome is available both online and in stores, marking a significant step towards greater representation and inclusivity in the toy industry.
Related topics:
5 PLACES TO BUY VINTAGE BARBIE DOLLS
TOP 10 MOST VALUABLE BARBIE DOLLS
BEST 5 PLACES TO BUY BARBIE QUEEN DOLL