Mattel, renowned for its iconic Barbie doll, is diversifying its collection with the introduction of groundbreaking new models aimed at celebrating diversity and inclusivity. Among the latest additions are the first blind Barbie equipped with a red and white cane, and a black Barbie with Down syndrome.
Krista Berger, senior vice president of Barbie, emphasized the significance of these new releases, stating, “We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging.”
In collaboration with the American Foundation for the Blind, Mattel designed the blind Barbie to include a white and red cane, specially articulated elbows to facilitate cane movement, and textured clothing for easy dressing. The doll’s unique eye gaze was meticulously crafted to authentically reflect that of a blind individual.
Support for the blind Barbie has also come from the SA Guide-Dogs Association for the Blind, highlighting its potential impact on visually impaired children by promoting inclusivity in toy representation.
Additionally, building on its commitment to inclusivity, Mattel partnered with the US National Down Syndrome Society to introduce a black Barbie with Down syndrome. This doll features characteristics typical of individuals with Down syndrome, including oval-shaped eyes, a shorter frame, and other distinctive traits. Responding to community feedback, the doll sports braided hair, a request that underscores Mattel’s dedication to authenticity and cultural representation.
Elaine Passmoor, national executive director of Down Syndrome SA, praised the initiative, noting, “The inclusion of a black Barbie doll with Down syndrome is empowering and a significant step towards a more inclusive world where everyone’s uniqueness is celebrated.”
Mattel’s broader range of Barbie dolls now includes options with 35 skin tones, 97 hairstyles, nine body types, and diverse abilities such as wheelchairs, vitiligo, and prosthetic limbs. This expansion underscores Mattel’s commitment to reflecting a spectrum of beauty and physical attributes, fostering a more inclusive play experience for children worldwide.
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